Why are comment sections so toxic?
Why online pastors must resist creating parasocial relationships.
Nerd pastor Nathan Webb discusses the toxicity of comment sections online and explores the rise of parasocial relationships. The recent example of the band Lawrence and the reactions to their latest album illustrate how online conversations can unfold.
Parasocial relationships are defined as one-sided connections in which a viewer or follower feels a bond with a content creator or public figure. Webb argues that the digital church must be mindful of falling into the trap of fostering only parasocial interactions.
By contrast, Webb urges digital pastors to create spaces where people are part of a community and are known, valued, and connected.
Online churches must set themselves apart by focusing on creating genuine social relationships. Webb suggests using platforms like Discord to foster meaningful interaction and encourage active participation. He also emphasizes the importance of prioritizing embodied digital relationships and measuring success by the depth of relationships, rather than audience size.