The Need For Olympic Digital Responders
On-The-Ground Evangelism At The 2024 Paris Games
The International Mission Board (IMB) is using a digital engagement strategy to extend evangelism during the Olympics in Paris. They have created Olympic pins with NFC tags that take people to a website with information about Jesus. A similar strategy was also used at the 2021 Olympics. The pins also offer a live chat option with a responder who speaks …
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